Date-wise News

'Grassroots sport isn’t charity, it’s nation-building in its purest form'

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Siddhartha Upadhyay, Founder and President of STAIRS, speaks about grassroots sports and Olympic ambitions

NATIVE CONTENT Jun 12, 2025 12:28 PM

Summer sales dip; early monsoon prompts shift in brand strategy

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Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers

e4m Staff Jun 12, 2025 12:17 PM

YouTube and CTV in India: Complementary or competitive?

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CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator in some cases, note experts

e4m Staff Jun 12, 2025 11:53 AM

‘Fevicol MR’s rebranding has enhanced overall equity of Fevicol as a brand’

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Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more

e4m Staff Jun 12, 2025 11:05 AM