Marketing News
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers
Wikipedia pulled up by I&B over 'publisher' vs 'platform' status
Amazon’s Creator Central to leverage India’s $17 bn social commerce market
Inside Trump’s Media Venture: Challenges, innovations and path ahead
Ghadi Detergent urges people to have clean streets as well as clean homes
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of the year
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open diital commerce ecosystem’s growth in Bharat's D2C landscape
While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted
Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the platform
According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with influencers relevant to their domain
Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
Read more news about Latest Advertising News, Marketing News, PR & Corporate Communication News, Digital News on Exchange4media.
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook
,
Youtube,
Whatsapp
&
Google News
