Hotstar has seen three-fold hike in viewership for women’s cricket this year: Dhruv Dhawan
Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
he advertising landscape for women’s cricket in India is rapidly diversifying, mirroring the sport’s growing prominence and popularity. This shift is particularly evident as we approach the ICC Women’s T20 World Cup 2024, according to Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar.
Ahead of two major sporting events next month, ICC Women’s T20 World Cup and Pro Kabaddi League (PKL), Dhawan shared insights with exchange4media.
Dhawan dived deep into how there is a surge in viewership for female cricketing events and also shared the
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