‘Fevicol MR’s rebranding has enhanced overall equity of Fevicol as a brand’

Think back to your childhood - the days of art and crafts, DIY and school projects and what you might remember is experience of the glue sticking to your fingers, the unmistakable smell, peeling it off the skin and even the glue turning dry making it difficult to use. And if you are a marketer at the adhesive major, Pidilite Industries, then these are insights for solutions to make the product usage better for their popular art and craft glue brand, Fevicol MR.

Fevicol MR now sports a new avatar with an innovative packaging and design. Kashyap Gala, Senior Vice President for Consumer Products, Pidilite says, “At Pidilite, we have always been innovative and a pioneer across all the categories that we have been building. An important facet about innovation is product-centric and how the consumer experiences the product. You don’t need to overhaul the product to innovate, it could also be rejuvenating the outer packaging looks and bringing something new to the consumer. Packaging has become an important facet of our overall innovation.” He continues, “If one looks at the art & craft and stationery category, children are always seeking something new and unique and we look for new ideas for consumers so that can experience it day in and day out.”

Think back to your childhood - the days of art and crafts, DIY and school projects and what you might remember is experience of the glue sticking to your fingers, the unmistakable smell, peeling it off the skin and even the glue turning dry making it difficult to use. And if you are a marketer at the adhesive major, Pidilite Industries, then these are insights for solutions to make the product usage better for their popular art and craft glue brand, Fevicol MR.

Fevicol MR now sports a new avatar with an innovative packaging and design. Kashyap Gala, Senior Vice President for Consumer Products, Pidilite says, “At Pidilite, we have always been innovative and a pioneer across all the categories that we have been building. An important facet about innovation is product-centric and how the consumer experiences the product. You don’t need to overhaul the product to innovate, it could also be rejuvenating the outer packaging looks and bringing something new to the consumer. Packaging has become an important facet of our overall innovation.” He continues, “If one looks at the art & craft and stationery category, children are always seeking something new and unique and we look for new ideas for consumers so that can experience it day in and day out.”

Think back to your childhood - the days of art and crafts, DIY and school projects and what you might remember is experience of the glue sticking to your fingers, the unmistakable smell, peeling it off the skin and even the glue turning dry making it difficult to use. And if you are a marketer at the adhesive major, Pidilite Industries, then these are insights for solutions to make the product usage better for their popular art and craft glue brand, Fevicol MR.

Fevicol MR now sports a new avatar with an innovative packaging and design. Kashyap Gala, Senior Vice President for Consumer Products, Pidilite says, “At Pidilite, we have always been innovative and a pioneer across all the categories that we have been building. An important facet about innovation is product-centric and how the consumer experiences the product. You don’t need to overhaul the product to innovate, it could also be rejuvenating the outer packaging looks and bringing something new to the consumer. Packaging has become an important facet of our overall innovation.” He continues, “If one looks at the art & craft and stationery category, children are always seeking something new and unique and we look for new ideas for consumers so that can experience it day in and day out.”

.@SonyLIV takes home 5 metals at e4m Play Streaming Media Awards 2025.
The streaming platform bagged 3 golds and 2 silver metals across categories.

Read the full story: https://t.co/wF8HFhT32f#e4m #SonyLIVDominates #e4mPlayAwards #StreamingPowerhouse #AwardWinningContent… pic.twitter.com/wLj7RXFgBU

— exchange4media group (@e4mtweets) June 12, 2025