US Elections: How Donald Trump defeated Kamala Harris despite her higher ad spends
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
In a stunning turn of events, former US President Donald Trump has reclaimed the White House in the 2024 election, despite being significantly outspent by Vice President Kamala Harris on advertising. Harris's campaign and its allies poured approximately $1.4 billion into political ads, dwarfing Trump's reported $913.9 million expenditure. This financial advantage was particularly pronounced on platforms like Google and Meta, where Harris spent around $246 million compared to Trump's $192 million in the final weeks leading up to the Election Day.
While Harris's campaign focused heavily on digital advertising, with expenditures of $54.7 million on Meta alone recently, resulting in over 36,000 ads, Trump's campaign invested only $6 million for about 5,492 ads on the same platform. In battleground states such as Pennsylvania and Michigan, Harris's spending was even more pronounced; she allocated $1.3 million in Pennsylvania compared to Trump’s mere $22,000. Despite this significant spending gap, polls indicated a competitive race leading up to the election.
In a stunning turn of events, former US President Donald Trump has reclaimed the White House in the 2024 election, despite being significantly outspent by Vice President Kamala Harris on advertising. Harris's campaign and its allies poured approximately $1.4 billion into political ads, dwarfing Trump's reported $913.9 million expenditure. This financial advantage was particularly pronounced on platforms like Google and Meta, where Harris spent around $246 million compared to Trump's $192 million in the final weeks leading up to the Election Day.
While Harris's campaign focused heavily on digital advertising, with expenditures of $54.7 million on Meta alone recently, resulting in over 36,000 ads, Trump's campaign invested only $6 million for about 5,492 ads on the same platform. In battleground states such as Pennsylvania and Michigan, Harris's spending was even more pronounced; she allocated $1.3 million in Pennsylvania compared to Trump’s mere $22,000. Despite this significant spending gap, polls indicated a competitive race leading up to the election.
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