Advertising News India
Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more
TEMBO Defence has received a comfort letter from MIDC for the allocation of 100 acres of land in Amravati, near Nagpur, Maharashtra....
Virat Kohli @ 36: Icon on the cricket field & star in the endorsement arena
TEST Banner ad turns 30: How a simple rectangular ad transformed the marketing landscape
Banner ad turns 30: How a simple rectangular ad transformed the marketing landscape
Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how the brand stays true to its authenticity and more
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum
LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed interest in cinematic experiences
Rajdeepak Das is CCO-Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia
Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment
VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024
Now, will have every five years to capitalize on election-related ad spending, compared to the current system where polls occur roughly every six months
The total number of registered MSOs now stands at 850 as of August 31, 2024
Rossiya Segodnya, RT and other related entities are now banned from Meta’s apps globally for foreign interference activity, the has said
The pubcaster has already acquired additional spectrum and started the process of procuring the necessary equipment to operationalise it. These additional slots should be available in 4 to 6 months
While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts
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