Livpure media, creative accounts up for grabs as brand plans 100% hike in marketing spends
Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment
Livpure, a leading brand in water and air purification, is currently expanding its media strategy and both creative and multimedia accounts are up for grabs.
Previously managed by Allianz and Promodome for media, and VML for creative duties, the brand is now looking to diversify its agency partnerships to support its growing business.
The company plans to ramp up media spends by 100%, focusing heavily on performance marketing for its direct-to-consumer (D2C) business. While Allianz and Promodome Digital will remain part of the roster, Livpure will bring in additional agencies for broader creative and digital marketing needs, including social media, performance marketing, and campaign management.
Livpure's media strategy will see significant investments across both digital and television, as the company prepares to open pitches for these roles in the coming weeks.
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