How celebrity podcasts are tuning up brand narratives in India

Podcasts by stars like Kareena Kapoor and Ananya Panday give brands access to their loyal fan bases and an intimate engagement format that direct advertising can't offer

by e4m Staff
Published: Nov 8, 2024 10:41 AM | 1 min read

Celebrity-hosted podcasts in India are carving out a unique space in digital media, allowing brands to leverage the authenticity, relatability, and influence that these platforms provide. Popular celebrity podcasts like 'What Women Want' by Kareena Kapoor, featuring brand collaborations such as Dabur’s association, and 'So Positive' by Ananya Panday for Plum BodyLovin', showcase how unscripted conversations resonate with listeners on a personal level.

'Woice' by Ankur Warikoo, known for its insightful business and life lessons, and 'The Ranveer Show' by Ranveer Allahbadia, which covers a wide range of self-improvement and wellness topics, have also become popular platforms that brands are exploring to engage audiences in a conversational, organic way. Other celebrity-hosted podcasts include 'What the hell Navya' with Navya Naveli Nanda powered by Bumble, 'No Filter Neha' with Neha Dhupia in association with RelianceJio TV, and 'Ruk Jana Nahi' with Rajkumar Rao during COVID 19.

With the ability to dive into genuine discussions, these podcasts allow celebrities to share candid stories and insights, bridging the gap between their public image and personal lives. For brands, this means a rare opportunity to connect with consumers in a format emphasising storytelling over direct advertising, creating a lasting impact.