People Movement News

At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines between traditional and digital media

e4m Staff Jun 13, 2025 10:43 AM

Sandeep Sangwan was previously the MD of Castrol India Limited and was succeeded recently by Kedar Lele

e4m Staff Nov 8, 2024 10:23 AM

While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted that businesses need to stay agile with SEO tactics & offer genuine perspective

Chehneet Kaur Sep 23, 2024 10:03 AM

IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on

Aarti Pahwa Sep 20, 2024 11:58 AM

NCoE to enhance soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content, said PIB

A P Sriram Sep 19, 2024 2:27 PM

At the heart of AI push is the concept of Gen AI for Bharat—AI solutions tailored specifically for complex and linguistic landscape

editor@exchange4media.com Sep 18, 2024 10:47 AM

While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers

e4m Desk Sep 17, 2024 9:56 AM

State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits its recommendations

e4m Desk Sep 16, 2024 9:56 AM

At Pitch CMO Summit, Ajit Varghese, Head of Disney Star, spoke about how professionally generated content (PGC) powers

e4m Staff Sep 14, 2024 8:01 AM