Authors

Aarti Pahwa

aarti.pahwa@exchange4media.com

I'm an MBA in Marketing from Symbiosis. I have 7 years of experience and was previously associated with All About Outdoor Media.com Pvt Ltd. I looked after the editorial section of the website.

What was the inspiration behind the ‘Made of Noise’ campaign

Test?blur=25

and how does it reflect the brand's evolution over the past decade?

Aarti Pahwa Sep 30, 2024 4:47 PM

Open can cut costs, allowing brads to invest more in accessing data: T Koshy

pride?blur=25

Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open diital commerce ecosystem’s growth in Bharat's D2C landscape

Aarti Pahwa Sep 23, 2024 9:45 AM

Festive marketing in changing : Balancing values and socio-cultural climate

test?blur=25

IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on

Aarti Pahwa Sep 20, 2024 11:58 AM

INS AGM on Sept 27; M V Shreyams Kumar likely to be appointed new president

pitch?blur=25

INS AGM on Sept 27; M V Shreyams Kumar likely to be appointed new president

Aarti Pahwa Sep 19, 2024 2:17 PM

Google’s Confidential Matching: For privacy concerns or to calm regulators?

google?blur=25

Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal information

Aarti Pahwa Sep 17, 2024 11:32 AM