Date-wise News
Brands like Havmor, Xiaomi India and BigBasket roped in nano influencers this Diwali to leverage real-life scenarios
e4m Staff Nov 8, 2024 10:47 AM
Podcasts by stars like Kareena Kapoor and Ananya Panday give brands access to their loyal fan bases and an intimate engagement format that direct advertising can't offer
e4m Staff Nov 8, 2024 10:41 AM
The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads
e4m Staff Nov 8, 2024 10:37 AM
Brand Rohit Bal: A legacy of luxury & artistic expression
editor@exchange4media.com Nov 8, 2024 10:37 AM
The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads
e4m Staff Nov 8, 2024 10:34 AM
The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long led by Google and Meta
e4m Staff Nov 8, 2024 10:31 AM
test Amitabh Bachchan turned out to be a great investment: Neha Rao, Bikaji
e4m Staff Nov 8, 2024 10:28 AM
US Elections 2024: Elon Musk to Taylor Swift, how stars bedazzled Trump & Harris campaigns
e4m Staff Nov 8, 2024 10:26 AM
Sandeep Sangwan was previously the MD of Castrol India Limited and was succeeded recently by Kedar Lele
e4m Staff Nov 8, 2024 10:23 AM
Virat Kohli @ 36: Icon on the cricket field & star in the endorsement arena
e4m Staff Nov 8, 2024 10:23 AM
Wikipedia pulled up by I&B over 'publisher' vs 'platform' status
editor@exchange4media.com Nov 8, 2024 10:21 AM
Amazon’s Creator Central to leverage India’s $17 bn social commerce market
e4m Staff Nov 8, 2024 10:19 AM
Inside Trump’s Media Venture: Challenges, innovations and path ahead
editor@exchange4media.com Nov 8, 2024 10:18 AM
Ghadi Detergent urges people to have clean streets as well as clean homes
editor@exchange4media.com Nov 8, 2024 10:14 AM
TEST Banner ad turns 30: How a simple rectangular ad transformed the marketing landscape
editor@exchange4media.com Nov 8, 2024 10:05 AM
Banner ad turns 30: How a simple rectangular ad transformed the marketing landscape
editor@exchange4media.com Nov 8, 2024 9:59 AM
Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X
editor@exchange4media.com Nov 8, 2024 9:47 AM
US Elections: How Donald Trump defeated Kamala Harris despite her higher ad spends
editor@exchange4media.com Nov 8, 2024 9:40 AM
US Elections: How Donald Trump defeated Kamala Harris despite her higher ad spends
editor@exchange4media.com Nov 8, 2024 9:39 AM
US Elections: How Donald Trump defeated Kamala Harris despite her higher ad spends
editor@exchange4media.com Nov 8, 2024 9:37 AM
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
editor@exchange4media.com Nov 8, 2024 9:32 AM
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
