ASCI regulations not enough to curb betting ads on OOH or digital: Praveen Vadhera, IOAA
The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads
Despite strict regulations, there has been a steep rise in the number of illegal betting/gambling ads in the OOH medium.
Praveen Vadhera, CEO of the Indian Outdoor Advertising Association (IOAA) said, “The entire segment is very visible on digital as well, not just OOH. And they have taken some very creative ways to bypass some of the regulations that have been brought in by the Advertising Standards Council of India ( ASCI ) and even by international regulation bodies.”
He states that there is a larger issue, which requires a larger intervention from the government's end. It is not enough for ASCI to come down and impose regulations against these companies because it has only become effective on TV as far as ASCI ’s regulations are concerned.
Hence, it requires a larger intervention from the regulatory authorities than just individual mediums putting bans on it, according to Vadhera.
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