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At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines between traditional and digital media
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers
Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more
Conveniently located at Ghaziabad, the project lies between two of the region's largest and most congested residential hubs, Gaur City and Crossing Republik.
TEMBO Defence has received a comfort letter from MIDC for the allocation of 100 acres of land in Amravati, near Nagpur, Maharashtra....
Brands like Havmor, Xiaomi India and BigBasket roped in nano influencers this Diwali to leverage real-life scenarios
Podcasts by stars like Kareena Kapoor and Ananya Panday give brands access to their loyal fan bases and an intimate engagement format that direct advertising can't offer
Brand Rohit Bal: A legacy of luxury & artistic expression
The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads
The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long led by Google and Meta
test Amitabh Bachchan turned out to be a great investment: Neha Rao, Bikaji
US Elections 2024: Elon Musk to Taylor Swift, how stars bedazzled Trump & Harris campaigns
Sandeep Sangwan was previously the MD of Castrol India Limited and was succeeded recently by Kedar Lele
Virat Kohli @ 36: Icon on the cricket field & star in the endorsement arena
Wikipedia pulled up by I&B over 'publisher' vs 'platform' status
Amazon’s Creator Central to leverage India’s $17 bn social commerce market
Inside Trump’s Media Venture: Challenges, innovations and path ahead
Ghadi Detergent urges people to have clean streets as well as clean homes
TEST Banner ad turns 30: How a simple rectangular ad transformed the marketing landscape
Banner ad turns 30: How a simple rectangular ad transformed the marketing landscape
Donald Trump’s campaign was marked by its heavy reliance on pure social media, especially Elon Musk’s X
US Elections: How Donald Trump defeated Kamala Harris despite her higher ad spends
US Elections: How Donald Trump defeated Kamala Harris despite her higher ad spends
US Elections: How Donald Trump defeated Kamala Harris despite her higher ad spends
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of the year
Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how the brand stays true to its authenticity and more
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods and experiences
Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends reaching publishers
Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent growth they once did
Moksh Chopra, General Manager, KFC BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
Vikram Bahl, CMO of United Breweries, reveals how partnering with the Indian Racing League fuels growth. Discover his insights with IMPACT!
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed interest in cinematic experiences
Rajdeepak Das is CCO-Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia
Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment
Laurinda Pang, CEO of Sinch AB, spoke on expanding beyond SMS, growing demand for businesses to connect with consumers on digital channels and more
While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted that businesses need to stay agile with SEO tactics & offer genuine perspective
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape
Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
NCoE to enhance soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content, said PIB
The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions
INS AGM on Sept 27; M V Shreyams Kumar likely to be appointed new president
The awards night will celebrate outstanding work done by brands and marketers in the direct-to-consumer ecosystem
At the heart of AI push is the concept of Gen AI for Bharat—AI solutions tailored specifically for complex and linguistic landscape
Despite competition from OTT and private channels, Doordarshan is far from retiring, reaching millions of viewers with a mix of classic and new content
Rossiya Segodnya, RT and other related entities are now banned from Meta’s apps globally for foreign interference activity, the has said
Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal information
The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics marketers share how they are prepping for this emerging trend
According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with influencers relevant to their domain
Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers
The pubcaster has already acquired additional spectrum and started the process of procuring the necessary equipment to operationalise it. These additional slots should be available in 4 to 6 months
Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
The ad aims to promote Manappuram Finance’s instant gold loan app which allows to get a gold loan anytime from anywhere
The clocked in an ad revenue of Rs 1070 crore for the year ended 31st March 2024. This was up from Rs 1064.8 crore in the previous year
Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the first 3 years of the 15-year licence period
State govt is believed to have directed BMC to keep the draft policy aside until the Bhosale Committee, constituted to probe the Ghatkopar tragedy, submits its recommendations
At Pitch CMO Summit, Ajit Varghese, Head of Disney Star, spoke about how professionally generated content (PGC) powers
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814
