Authors

Abhijit Avasthi

guestcolumn@exchange4media.com @Abhijit Avasthi

Festive xmarketing in changing : Balancing dvalues and socio-cultural climate

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IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on

Abhijit Avasthi Sep 23, 2024 9:52 AM

H2 is very exciting for mobile phone business: Nipun Marya, iQOO

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Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more

Abhijit Avasthi Sep 16, 2024 11:15 AM