Rs 60,000 crore ad revenue in FY24: Tech, e-commerce giants report steady 9% growth
The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long led by Google and Meta
In FY24, tech and e-commerce giants Google, Meta, Amazon, and Flipkart saw their advertising revenue soar to over Rs 60,000 crore, reflecting a steady 9% growth from the Rs 55,053 crore recorded in FY23, according to filings with the Registrar of Companies (RoC). This growth underscores the robust expansion of digital advertising, as major platforms continue to draw significant investment from brands aiming to tap into India's vast online consumer base.
In FY24, tech and e-commerce giants Google, Meta, Amazon, and Flipkart saw their advertising revenue soar to over Rs 60,000 crore, reflecting a steady 9% growth from the Rs 55,053 crore recorded in FY23, according to filings with the Registrar of Companies (RoC). This growth underscores the robust expansion of digital advertising, as major platforms continue to draw significant investment from brands aiming to tap into India's vast online consumer base.
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