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At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines between traditional and digital media
e4m Staff Jun 13, 2025 10:43 AM
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers
e4m Staff Jun 12, 2025 12:17 PM
CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator in some cases, note experts
e4m Staff Jun 12, 2025 11:53 AM
Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more
e4m Staff Jun 12, 2025 11:05 AM
Conveniently located at Ghaziabad, the project lies between two of the region's largest and most congested residential hubs, Gaur City and Crossing Republik.
e4m Staff Jun 11, 2025 12:29 PM
TEMBO Defence has received a comfort letter from MIDC for the allocation of 100 acres of land in Amravati, near Nagpur, Maharashtra....
e4m Staff Jun 11, 2025 12:13 PM
Brands like Havmor, Xiaomi India and BigBasket roped in nano influencers this Diwali to leverage real-life scenarios
e4m Staff Nov 8, 2024 10:47 AM
Podcasts by stars like Kareena Kapoor and Ananya Panday give brands access to their loyal fan bases and an intimate engagement format that direct advertising can't offer
e4m Staff Nov 8, 2024 10:41 AM
The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads
e4m Staff Nov 8, 2024 10:37 AM
The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads
e4m Staff Nov 8, 2024 10:34 AM
The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long led by Google and Meta
e4m Staff Nov 8, 2024 10:31 AM
test Amitabh Bachchan turned out to be a great investment: Neha Rao, Bikaji
e4m Staff Nov 8, 2024 10:28 AM
US Elections 2024: Elon Musk to Taylor Swift, how stars bedazzled Trump & Harris campaigns
e4m Staff Nov 8, 2024 10:26 AM
Sandeep Sangwan was previously the MD of Castrol India Limited and was succeeded recently by Kedar Lele
e4m Staff Nov 8, 2024 10:23 AM
Virat Kohli @ 36: Icon on the cricket field & star in the endorsement arena
e4m Staff Nov 8, 2024 10:23 AM
Amazon’s Creator Central to leverage India’s $17 bn social commerce market
e4m Staff Nov 8, 2024 10:19 AM
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
e4m Staff Oct 24, 2024 11:36 AM
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
e4m Staff Oct 24, 2024 10:20 AM
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of the year
e4m Staff Oct 23, 2024 5:48 PM
Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how the brand stays true to its authenticity and more
e4m Staff Oct 23, 2024 5:34 PM
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders
e4m Staff Oct 7, 2024 11:08 AM
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods and experiences
Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent growth they once did
Moksh Chopra, General Manager, KFC BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
e4m Staff Sep 30, 2024 4:46 PM
Vikram Bahl, CMO of United Breweries, reveals how partnering with the Indian Racing League fuels growth. Discover his insights with IMPACT!
e4m Staff Sep 30, 2024 4:34 PM
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
e4m Staff Sep 30, 2024 4:32 PM
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
e4m Staff Sep 30, 2024 4:30 PM
IMPACT interviews eight stalwarts who are redefining the Talent Management industry one viral moment at a time
e4m Staff Sep 30, 2024 4:21 PM
Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption
e4m Staff Sep 20, 2024 12:01 PM
Now, will have every five years to capitalize on election-related ad spending, compared to the current system where polls occur roughly every six months
e4m Staff Sep 19, 2024 12:53 PM
The awards night will celebrate outstanding work done by brands and marketers in the direct-to-consumer ecosystem
e4m Staff Sep 18, 2024 10:51 AM
Despite competition from OTT and private channels, Doordarshan is far from retiring, reaching millions of viewers with a mix of classic and new content
e4m Staff Sep 18, 2024 10:42 AM
According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with influencers relevant to their domain
e4m Staff Sep 17, 2024 11:19 AM
The pubcaster has already acquired additional spectrum and started the process of procuring the necessary equipment to operationalise it. These additional slots should be available in 4 to 6 months
e4m Staff Sep 17, 2024 9:53 AM
The clocked in an ad revenue of Rs 1070 crore for the year ended 31st March 2024. This was up from Rs 1064.8 crore in the previous year
e4m Staff Sep 16, 2024 10:08 AM
Permission holders in uncovered new cities of North Eastern states, J&K, and island territories will get a concessional rate of 2% annual fee for the first 3 years of the 15-year licence period
e4m Staff Sep 16, 2024 10:03 AM
At Pitch CMO Summit, Ajit Varghese, Head of Disney Star, spoke about how professionally generated content (PGC) powers
e4m Staff Sep 14, 2024 8:01 AM
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
e4m Staff Sep 14, 2024 7:51 AM
While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts
e4m Staff Sep 14, 2024 7:48 AM
