Power sector’s Green Revolution

As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector

by e4m Staff
Published: Sep 30, 2024 4:30 PM | 1 min read

Q] What inspired TATA Power to launch specific initiatives that focus on sustainability?
As part of the TATA community, we are committed to sustainability and transitioning to renewable energy. Our initiative focuses on integrating sustainability into our operations and influencing consumer habits. To facilitate this change, we aim to engage governments, policymakers, businesses, and individuals in meaningful discussions. TATA Power offers solutions such as solar panels, electric vehicles with an extensive charging network, and home and office automation products to optimise energy use. We highlight the benefits of these changes for individuals, families, and the planet, making it easier to adopt sustainable practices.

Q] Given that power has traditionally been linked to pollution, how has consumer reception been toward your campaigns?
It’s vital for consumers to see that we’re not just discussing sustainability but actively implementing it. We are committed to making our operations more sustainable, expanding our renewable energy portfolio, and supporting businesses that align with this mission. By leading by example and encouraging consumer participation, we enhance the credibility of our message. This approach has fostered positive responses and meaningful conversations, showcasing our genuine dedication to creating a movement where consumers can engage through simple actions.