H2 is very exciting for mobile phone business: Nipun Marya, iQOO

Redefining its brand value of ‘questing for more’, iQOO, the smartphone brand of the Vivo group, has launched #MyQuestStory campaign film, directed by filmmaker Shoojit Sircar. 

Sricar brings his storytelling magic to this short yet powerful 3-minute film, which features an inspiring message by content creator and actor Bhuvan Bam. The film features Babla Kochar (as the father), Anubha Fatehpuria (as the mother), Yogendra Singh (as Rohan, the elder brother), Aditya (as the younger brother), and Ebong Ipsita (as the house help).  It promises to be both entertaining and inspiring, bringing to life a story of passion, resilience, and unwavering determination. The film embodies iQOO’s core brand value of ‘I Quest On and On’ encouraging viewers to embrace their quest for greatness despite the obstacles they face. Additionally, iQOO also released a The Quest Report with insights from 7 countries including India, UK, and USA and 6,700 Questers respondents (age 20-24).

In a conversation with e4m, Nipun Marya, Chief Executive Officer of iQOO, shared that while researching about the Gen-Z consumer of today, they found that this generation is very different from the youth of the past. 

“We spoke to a lot of people and one common thing emerged: This generation really wants to dream big. They dream big, they have clarity about their dreams and they are hustling to achieve these dreams,” he said.

This characteristic also emerged very strongly in The Quest Report, which states that nearly 94% of Indian youth are very clear about what they want to achieve. Secondly, the Indian youth are hustling two times more than their global peers. Another finding was that nearly two out of every three youth face societal pressure in pursuit of their dreams.

Marya explained, “While on one side we want people to grow, we also don't want them to take risks. Each one of them is on their quest. To achieve that quest, they will have to take some risks and they will require support from the society at large.”

Talking about the marketing mix for the campaign, Marya shared it is about the four Ps for iQOO, especially for online business.  

“It starts with the product. The most importan