Assembly Polls: Haryana leads ad spends, J&K gains ground
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814
“While J&K faces limitations in social media access, especially in the Valley, Haryana has a much larger urban population and higher internet penetration. This has resulted in significantly more digital chatter and engagement in Haryana, with political messages reaching a broader audience through various digital platforms, making it a key battleground for both parties,” said Mumbai-based poll and communication strategist Tushar Panchal, founder of WarRoom Strategies.
Shradha Agarwal, co-founder and global CEO- Grapes agreed with Panchal.
According to her, though the digital landscape of J&K might not be as evolved as other states, post the revocation of Article 370, the government has made great strides to empower the citizens of the union territory digitally.
“The various initiatives by the government such as ‘Digi Dost’ program, AapKi Zameen Aapki Nigrani,’ special camps at Tehsil and Block level offices to drive the digital literacy of the masses, etc. has improved the digital penetration into the region significantly. Therefore, with the citizens becoming digitally empowered and consuming a lot of digital content, we are anticipating a generous budget will be allocated to digital ads for the assembly polls for both the places,” Agarwal said.
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