India is crucial for Sinch, particularly in the BFSI sector: Laurinda Pang

Laurinda Pang, CEO of Sinch AB, spoke on expanding beyond SMS, growing demand for businesses to connect with consumers on digital channels and more

by Abhik Choudhury
Published: Sep 23, 2024 10:48 AM | 1 min read

Founded 15 years ago in Stockholm, Sweden, Sinch has seen both organic growth and strategic acquisitions, positioning itself at the forefront of enterprise communication solutions. In a conversation held during her recent visit to India, Laurinda Pang, CEO of Sinch AB, spoke to exchange4media and shared insights into the company’s journey from a messaging service provider to a global leader in digital communications.

“Sinch started as an SMS aggregation company,” Pang explained, adding, “We built integrations with 600 mobile network operators worldwide, allowing enterprises and wholesalers to send messages to consumers across the globe.”

Since then, the company has expanded far beyond SMS, incorporating channels like email and voice services to meet the needs of a rapidly digitizing world. One of the key drivers behind this evolution is the growing demand for businesses to connect with customers through a variety of digital channels. “For enterprises to differentiate today, they need to excel at digital transformation,” said Pang. “They have to connect with customers in ways that align with customer preferences, whether that’s via SMS, email, or other digital platforms.”