e4m Blogs

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However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders

e4m Staff Oct 7, 2024 11:08 AM

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The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods and experiences

e4m Staff Oct 3, 2024 2:45 PM

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Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends reaching publishers

e4m Desk Oct 3, 2024 2:43 PM

gec

Latest viewership data for GECs shows a slight decline for some leading channels. While still the most-watched genre, GECs are no longer showing the consistent growth they once did

e4m Staff Oct 3, 2024 2:34 PM

kfc

Moksh Chopra, General Manager, KFC BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more

e4m Staff Oct 3, 2024 2:25 PM

Exclusive: Pitch BrandTalk - Sidhant Keshwani of Libas in Conversation with Ritika Raj

Keshwani, Founder & CEO, Libas talks about the evolved brand identity, omnichannel growth, marketing strategies, plans for the festive season and more

Abbas Zaidi Oct 3, 2024 2:20 PM

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