At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines between traditional and digital media

e4m Staff Jun 13, 2025 10:43 AM

While AI algorithms continuously scan competitors' prices to adjust in real-time, it is likely to result in implicit price collusion, caution industry watchers

e4m Desk Sep 17, 2024 9:56 AM

At Pitch CMO Summit, Ajit Varghese, Head of Disney Star, spoke about how professionally generated content (PGC) powers

e4m Staff Sep 14, 2024 8:01 AM