e4m
TEMBO Defence has received a comfort letter from MIDC for the allocation of 100 acres of land in Amravati, near Nagpur, Maharashtra....
e4m Staff Jun 11, 2025 12:13 PM
The 2024 US election can serve as a case study in the evolving dynamics of political campaigning, where traditional ad spending does not always guarantee electoral success
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
Deep Kalra Oct 8, 2024 4:00 PM
LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders
e4m Staff Oct 7, 2024 11:08 AM
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods and experiences
Industry experts weigh in on the lack of clarity regarding 'adtech tax', which has left advertisers in the dark about the extent of their spends reaching publishers
Arvind R.P., Chief Marketing Officer of McDonald’s India (West & South), speaks about the ‘Flavours of India’ campaign, the staple McAloo Tikki and how they plan to conquer the Indian food palette.
Abhinav Trivedi Sep 30, 2024 4:49 PM
and how does it reflect the brand's evolution over the past decade?
Aarti Pahwa Sep 30, 2024 4:47 PM
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
e4m Staff Sep 30, 2024 4:46 PM
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
Aalap Desai Sep 30, 2024 4:36 PM
Vikram Bahl, CMO of United Breweries, reveals how partnering with the Indian Racing League fuels growth. Discover his insights with IMPACT!
e4m Staff Sep 30, 2024 4:34 PM
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
e4m Staff Sep 30, 2024 4:32 PM
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
e4m Staff Sep 30, 2024 4:30 PM
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
IMPACT interviews eight stalwarts who are redefining the Talent Management industry one viral moment at a time
e4m Staff Sep 30, 2024 4:21 PM
