market
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers
e4m Staff Jun 12, 2025 12:17 PM
The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads
e4m Staff Nov 8, 2024 10:34 AM
Wikipedia pulled up by I&B over 'publisher' vs 'platform' status
editor@exchange4media.com Nov 8, 2024 10:21 AM
Amazon’s Creator Central to leverage India’s $17 bn social commerce market
e4m Staff Nov 8, 2024 10:19 AM
Inside Trump’s Media Venture: Challenges, innovations and path ahead
editor@exchange4media.com Nov 8, 2024 10:18 AM
Ghadi Detergent urges people to have clean streets as well as clean homes
editor@exchange4media.com Nov 8, 2024 10:14 AM
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
e4m Staff Oct 24, 2024 11:36 AM
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of the year
e4m Staff Oct 23, 2024 5:48 PM
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional newspapers, say industry leaders
e4m Staff Oct 7, 2024 11:08 AM
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Abhijit Avasthi Sep 23, 2024 9:52 AM
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
Aarti Pahwa Sep 20, 2024 11:58 AM
NCoE to enhance soft power globally & attract foreign investment by positioning India as a content hub for providing state-of-the-art content, said PIB
A P Sriram Sep 19, 2024 2:27 PM
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
e4m Staff Sep 14, 2024 7:51 AM
