At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines between traditional and digital media

e4m Staff Jun 13, 2025 10:43 AM

The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants Flipkart and Amazon are making significant inroads into a space long led by Google and Meta

e4m Staff Nov 8, 2024 10:31 AM

Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more

Abdul Khan Sep 27, 2024 3:48 PM

The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed interest in cinematic experiences

Aditi Malhotra Sep 27, 2024 3:44 PM

Open can cut costs, allowing brads to invest more in accessing data: T Koshy

Anirban Banerjee Sep 27, 2024 1:07 PM

Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment

Abdul Khan Sep 23, 2024 10:51 AM

Laurinda Pang, CEO of Sinch AB, spoke on expanding beyond SMS, growing demand for businesses to connect with consumers on digital channels and more

Abhik Choudhury Sep 23, 2024 10:48 AM

Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the platform

Abdul Khan Sep 18, 2024 11:09 AM

The total number of registered MSOs now stands at 850 as of August 31, 2024

A P Sriram Sep 18, 2024 11:07 AM

Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before

Akash Raha Sep 16, 2024 11:17 AM

Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more

Abhijit Avasthi Sep 16, 2024 11:15 AM